Character & series animation

Character design and asset structure that hold steady past episode ten

Teams managing a brand or public mascot, kids channel, or character IP usually worry about two things when starting a series: 'Will the character's face, proportions, or personality drift as episodes add up?' and 'Will we have to re-explain everything from scratch for every episode with unpredictable costs and schedules?'

A one-off video only needs to look good in those specific cuts, but a series requires a different foundation. Multiple artists must stay on-model across scenes, and assets built in episode one must carry forward so future episodes stay on budget and on schedule.

Concept art and cut-out rigging built for movement and reuse

At the start of a series, we lock concept art (turnarounds, expression sheets, color palettes, and background tone) so every artist works from the same reference. For cut-out animation in particular, the character must be drawn with movement in mind from day one.

A pose that looks good only as a static illustration often breaks at the joints when arms move or the head turns. We design from a standing base pose, accounting for angle changes and occluded parts, then separate PSD layers and rig the character cleanly. Once rigged characters and core background sets are built, later episodes focus on new acting and staging—keeping art quality consistent and shortening turnaround.

Flexible pricing and production mix for series budgets

We plan the budget differently depending on whether it is a one-off character promo or a regular series running quarterly or all year.

• Multi-episode & annual contract savingsWhen commissioning multiple episodes or an annual slate, reusing rigged character assets and background libraries across episodes lowers per-episode cost (negotiated within the KRW 5–15M per minute cut-out range based on episode count and reuse).
• Strategic mix of cut-out, hand-drawn & AIEveryday dialogue scenes run on rigged cut-out assets to save budget while openings or climaxes are reinforced with frame-by-frame cuts. Depending on budget and schedule, we can also apply AI hybrid backgrounds/effects or build full AI short-form series using style-locked workflows.
• Existing IP adaptation & clear rights for new charactersIf you have an existing character guide (AI/PSD), we adapt it into animation-ready assets. When we create a new character from scratch, initial copyright arises with the studio by law, so we clearly set the rights transfer scope and licensing terms in the contract.

Bonggong (2023–2025), YooHoopedia, CeReels, DB Insurance series

We handled full production for Gyeonggi Province's 'Bonggong' daily-life series in 2023 and have continued with road-name address campaigns and the 2025 series (ep01–06). Our long-form series experience also includes Aurora World's 'YooHoopedia' cut-out series, Chungdam Media's CeReels music video animation series (2020–2022, full animation production lead), and DB Insurance's 'Pet Life' and 'GO-Guma Family' series.